Why This New Social App, VERO Is Here To Stay
You have probably heard about Vero, the true social media. This social media network that broke the internet last week, placing the Vero app to the number one spot in the iOS and Android app stores. Vero was started in 2015 but didn’t really catch on until about a week and half ago when they went from about two hundred thousand users to millions in just a week. Of course this surge in numbers put a great stretch on the their servers and engineering team but everything was normalized after a few days.
There is no doubt the numbers are impressive but after using the app for a few days I have to admit, Vero is worth the hype. When I first heard about it, I thought it was just another app in the long line of failed trials but I am now convinced that not only is it a game changer but it is here to stay, and this is why.
- Celebrities and major brands.
- No algorithm to determine who gets to view your work and when they view it.
- Catering to a user’s interests.
- The chronological order of posts.
- A good combination of flexibility and creativity.
- You can have close friends, friends, acquaintances, and followers.
- No Ads. Yes, no ads.
- It has grown past the death mark.
- An international team and audience.
- Instagram and Facebook have peaked.
1. Celebrities and major brands.
I will get this point out of the way before I tell you what makes this app stand out. We all know that celebrities and brands give legitimacy to a social media network. Here are a few celebrities and brands that joined Vero just in the past week. Shaq O'Neal, British GQ, Stephen Fry, Clash Magazine and many more.
2. No algorithm to determine who gets to view your work and when they view it.
Vero has boldly set out to fix the one issue that creative people like myself have with Instagram and Facebook. The Instagram's algorithm is a moving target or constantly shifting goal posts. Every time I log in, I ask myself,’’ok what did they change this time?’’ If you didn’t already know that the Instagram algorithm existed or if you’re not bothered by it, then this might not be a big deal but if part of your living comes from being able to build an audience through social media, this is a big deal. For millions of social media users, this is fundamentally an issue concerning freedom. The freedom to share your work without an invisible power determining who, out of your audience gets to see it.
3. Catering to a user’s interests.
According to the creators of Vero, there was a growing imbalance between the interests of the big social media companies and those of the users, so they decided to create a new social media platform that puts the interests of the user first. I will explain this more in the next points.
4. The chronological order of posts.
If you remember when Facebook and Instagram first came out and the posts were shown to your friends and followers in the exact order they were posted, this is the kind of organic feed that Vero offers. On your feed, you get to see all post in their chronological order. When you share your work, you are not worried that the algorithm will hide it from some of your followers at a certain time. If you share a photo with the hashtag #travel that is searched by 100 people, that is exactly how many people see your photo. If you use the hashtag #iCannotImagineiManagedToMakeitToKhazakhstanThisYearOMG that is search by 2 people, that is how many people your photo will reach.
5. A good combination of flexibility and creativity.
I personally like the flexibility that Vero offers, which allows users to share any form of media without limitation. Article links, long duration videos, high-quality photos, long worded posts that nobody ever reads to the end, etc At the same time, it allows for a beautiful visual gallery. When you look at an account, you can filter through to only look at photos, books, music, places, links, videos or view everything on one page. I think what sets this app apart from the rest is the ability to offer freedom to arrange multi-media in separate collections. You even have simple things like being able to zoom into photos.
6. You can have close friends, friends, acquaintances, and followers.
When the makers of Vero say that their platform is 'true social,' this is what they mean. Think about it, in life, you don’t show everything to everyone. You have the general public which would be more like followers, then you have a couple of acquaintances, and then a smaller group of friends and an even smaller group of close friends. Vero lets you connect with people in this way. If you want to share a video of yourself dancing the Macarena in your pajamas, you can choose to only share it with your close friends. If you want to share photos from your baby shower, you are free to share it with a slightly larger group that includes your close friends and friends combined. If you have a photo of a beautiful landscape that you wish to share with your entire following, all you have to do is to select all 4 groups of connections (close friends, friends, acquaintances & followers) How brilliant is that?
7. No Ads. Yes, no ads.
Have you ever searched for new headphones on Amazon to replace the ones your dog chewed and then suddenly you start to see all these headphone ads on facebook? That will not happen on Vero. Vero intends to keep ads away from the app. You might be wondering how possible this is. Well, the company initially said that they would have a small annual subscription fee that would be an equivalent of a few cups of coffee. They also said the first one million subscribers would be exempt from the subscription but due to the high volume of new users, they decided to extend the free subscription until further notice.
8. It has grown past the death mark.
Most social media apps that emerged and eventually died a natural death had one thing in common, they struggled to cross the 3 million user threshold. Vero gained over a million users in less than a week. The current number of subscribers is now over 3 million and steadily growing. I have been told that the initial goal was to build a social network of just about 10 millions users. If that is still their goal, they will reach soon. That is why I think Vero will not end up failing, like the other social apps that did.
With a little over 3 million users at the moment, they have enough word of mouth to attract more users. The app even has an introduction feature that allows users to introduce each other and quickly grow in following. With just one click, this brilliant feature lets you introduce any user to your followers, and all they do is click 'follow' This is going to drive a lot of growth within the Vero app.
The app also has an automated introduction email feature targeting new users outside of the app. You can literally send an introduction email to a friend to join the app. If you prefer to rave about Vero on Instagram or Facebook, the app offers you a simple image with your profile photo and a simple line that says, 'join me on Vero'
9. An international team and audience.
Vero has put together a great and diverse team of designers and engineers based in different countries and continents. They have designers and engineers in the USA, England, Russia, France, Ukraine, Japan, Ireland, Nigeria, Germany, Netherlands, Lebanon, Jordan, etc This has also made it possible for the platform to grow in several parts of the world at the same time.
10. Instagram and Facebook have peaked.
If you’re like me, you probably have a facebook page that you only visit once in a while. Your page probably has thousands of likes and followers but very little engagement because the algorithm dictates that you have to be on facebook 24/7 to be favored. Instagram is fast becoming the same way. The arrival of Vero genuinely feels like a breath of fresh air, as many users have claimed.
If positioning is anything to go by, Vero has positioned itself to not only shake up the status quo but also as a game changer. What do you think?